"Your Vision,Our Solution"

Consumer Goods

"Globalization. Niche segmentation. Competition for premium shelf space. Today’s economic reset is prompting consumer goods companies to apply new thinking to achieve category success. It requires just-in-time market intelligence and greater operational agility to achieve new levels of business performance".

Why DNA?

DNA - creating innovative solutions and strategies that keep them price-competitive, category-leading and consumer-savvy. Our expertise spans a wide gamut, from demand-driven supply chains, to revenue-creating trade promotion management systems, to analytics systems and mobility solutions that anticipate and serve ever-changing customer needs.

Connecting Brands with Consumers

Succeeding in the market today is not just about providing products and services based on shopper and consumer insight. It is about moving ahead from insight to foresight and developing consumer goods that redefine your customer’s tastes and preferences. Consumer goods organizations are re-engineering the way they connect their brands with their consumers based on the following business drivers:

Rapid globalization and growth in emerging markets such as APAC and LATAM

Business to Business (B2B) and Direct to Consumer (D2C) initiatives

Continuous innovation and value chain optimization

Surge of new brands and shopping channels

At DNA, we have aligned our consumer goods practice around these business drivers and have invested in strategic themes, which have been built around digital transformation. Our comprehensive set of solutions and services is focused on the dynamic needs of global consumer goods organizations.

Advisory and Business Consulting

Analytics and Insights

Application and Infrastructure Management

Cloud and Mobility


Independent Testing and Validation

Packaged Applications Implementation

Supply Chain

DNA serves the unique needs of consumer goods companies in the following segments


Apparel & Footwear

Food & Beverage

Home & Personal Care